How do you attempt to connect the lives of 20,000 students, administrators and community members? Simple. Ask them to TALK. It’s much more appropriate to TALK about the brand we created, so if you want to learn more about the project I’d love to chat with you.
The quick story: We created a brand and designed a logo.
We established a mission statement and plan of attack.
We conducted interviews to learn about the people we pass walking down the streets each day. Then built a website so community members could watch the interviews and connect with the personal stories. Take a look.
We found connections and figured out ways to show them. It turns out we’re much more connected than anyone thought.
Designed by Rachel Hom
These connections were only the beginning. We made a brand book and advertisements to raise brand awareness on campus. Want to see them? Let me know…to find out more, in the spirit of the project, we should TALK
